Townley Girl Makes Vegan Kids’ Beauty Products

Townley Girl is a beauty, bath, and hair accessory brand that’s perfect for kids who like to play dress-up. Its products help bring your child’s vision of being a fabulous prince, princess, or pop star to life. And many of them are vegan and not tested on animals—meaning that no animals were hurt to make them!

Buying products that are cruelty-free (vegan and not tested on animals) helps prevent animals from suffering for product testing. Rabbits, rats, mice, and others are confined to barren cages and products are put in their eyes, rubbed into their skin, and forced down their throats. Townley is certified animal test–free with PETA’s Beauty Without Bunnies program, and the company is working to be fully vegan! Many of its products already have a “plant-based” label on their packaging.

Here are just a few of our favorite cruelty-free Townley Girl products that we’re sure your little one will love: